Who is this Course For?
WEB ANALYSTS
- Who work with BigQuery and want to answer business questions faster without writing every SQL query from scratch.
- Who are tired of handling daily ad hoc requests and would gladly delegate them to an agent.
- Who are looking for a way to uncover insights in their data faster with the help of AI.
MARKETERS
- Who want to generate analytical reports on marketing metrics independently and without SQL knowledge.
- Who want to understand how to teach AI the correct business logic for accurately consolidating costs from different advertising platforms.
- Who are looking for tools that provide instant answers to business questions and enable hypothesis testing without waiting for reports from analysts.
BUSINESS OWNERS
- Who are looking for a simple interface for working with company data in the form of a natural conversation.
- Who want to create a single agent containing business terms, calculation rules, and validated queries for the entire company.
- Who want to accelerate decision-making by giving teams direct and secure access to analytics.
Webinar Syllabus
PART 1. THEORY
What we will talk about- How an agent transforms natural-language questions into data analysis and SQL queries.
- How to provide an agent with business context, terminology, calculation rules, and validated queries.
- The capabilities, limitations, access requirements, security considerations, and cost of using data agents.
- The business scenarios in which a data agent can deliver real value.
What You Will AchieveYou will understand how data agents interact with databases and learn how they differ from a standard chat interface connected to a table.
PART 2. PRACTICE
What we will talk about- An introduction to the BigQuery Studio interface and a review of the settings of a ready-made demo agent.
- Access management: the roles and permissions required to use the tool.
- The simplest way to interact with data: launching a basic chat directly from a data table.
What You Will AchieveYou will become familiar with the Conversational Analytics interface through ready-made solutions and learn which technical permissions are required to get started. You will also understand how the simplest format of quick chat-based queries to tables works, allowing you to retrieve initial data instantly.
What we will talk about- The key difference between a basic chat and a custom AI agent.
- A step-by-step process for creating your own data agent from scratch.
- How to create detailed instructions, business terminology glossaries, and validated parameterized queries.
- How to use BigQuery ML’s built-in artificial intelligence capabilities for forecasting and anomaly detection.
- The limitations of the technology and why tables containing raw data must never be connected.
What You Will AchieveYou will learn how to configure an AI agent from scratch based on your project’s business logic. You will also understand how built-in forecasting and anomaly detection algorithms work and how to prepare the data architecture correctly to avoid errors in the AI system’s outputs.
Course Fee
Speaker of webinar

Web Analyst & Marketer
In digital marketing since 2015
CEO of ProAnalytics.Team
Author of the blog ANALYTICS TIPS
Author of the Telegram channel ANALYTICS TIPS
Author of the YouTube channel ANALYTICS TIPS
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