Start Date:
20
September
- 100+happy students
- 10+video hours
- 50+practical tasks
10 lectures grouped into 2 blocks. You will have access to the course materials, as well as UPDATES, forever.
More than 40 test tasks for self-testing theoretical knowledge.
МП20+ homework assignments on a Google Analytics 4 test account that will allow you to consolidate your knowledge not only in theory but also gain practical experience.
НКYou will learn about the training plan and all the details of the course process. In addition, you will understand what Google Analytics 4 is and how this system works.
After watching the lecture, you will understand the GA4 interface in detail and learn what tasks Google Analytics is suitable for and what tasks it is not. You will also understand the limitations of GA data and how to work with it.
You will learn how to install the Google Analytics code on your website using GTM and make basic settings for the resource. You will also learn what events are tracked by default in Google Analytics and how they work.
You will be able to set up events, conversions, and audiences in GA4. You will learn how to track important user actions on the website using GTM, including clicks on various buttons and links, page scrolling, and form submissions.
After watching this lecture, you will learn what the main metrics are in Google Analytics and what standard reports you can find them in. You will be able to analyze the audience based on the data from demographic reports.
You will understand what traffic sources are, what algorithm Google Analytics uses to determine them, as well as how reports on traffic sources work. You will learn to analyze data in terms of traffic sources and advertising campaigns.
You will learn techniques that will allow you to analyze the behavior of users on the site: how they move around the site, which pages and screens they view, at what stages they leave the site.
You'll get a detailed look at GA4's custom research functionality and the analysis capabilities it opens up, from building any kind of funnel to cohort analysis.
You will be able to write a technical task for the placement of Ecommerce codes on your own. You will also learn how to check it after its implementation by a developer and make the necessary settings in GTM. Additionally, you will learn what data needs to be collected and analyzed for other types of websites, such as information resources, landing pages, SAAS solutions, and service websites.
After the final lecture, you will learn how to customize reports and the GA4 resource in general to your needs using the report library. In addition, you will understand what advanced features exist in Google Analytics, and where to go next if the built-in functionality is not enough.
hours of video materials on the platform are divided into short videos and conveniently structured to allow you to quickly return to them when solving specific tasks.
КОtest tasks on the platform that will help you consolidate your theoretical knowledge and develop your web analytics skills using real-life examples.
tasks on a Google test demo account where you have to build a report or find an answer while working with data.
NStime to complete the course. You can take the course at your own pace and manage your time, focusing more on the tasks that matter to you.
аccess to an alumni community that brings together web analytics professionals so you can continue to learn, network, and find new ideas.
year of access to all materials, which will allow you not only to repeat the material you have learned, but also to access updates and additional content.
Very cool and meaningful course! Closed all questions that were on GA4. The course has an interesting quiz and practical knowledge. There is a tg-chat community where you can always clarify something. 100% the course is worth the money! Thank you!
The GA4 Basics course is very informative and well-structured. Everything is clear and easy to understand, and you get the maximum amount of information for a fair price. It’s the foundation before diving into the GA documentation.
I took the GA4 course. It was interesting and challenging. To me, the course felt more focused on analysts who do the hands-on setup rather than those who primarily analyze the data. It would be great to have more content in that direction. Thank you!
Lecturer at Superludi Online School of Digital Professions
Lecturer at WebpromoExperts Internet Marketing Academy
Lecturer at Tetyana Mykhalchenko’s PPC School
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